The #HOOSGotYourBack campaign began in 2014 as a student initiative dedicated to ending sexual violence through bystander intervention. Together with the Sexual Assault Resource Agency, we partner with local merchants and UVA departments to promote a community of active bystanders that believes it is everyone’s responsibility to maintain a safe environment.
Merchant and University Partnerships
Every summer we meet with local merchants and UVA departments to discuss the importance of being active bystanders and to prepare for the fall campaign. We offer training opportunities for our partners to learn more about how they can engage with the campaign by mobilizing their staff and displaying #HOOSGotYourBack window clings, stickers, and flyers in their spaces. We also distribute thousands of #HOOSGotYourBack T-shirts to local merchants and UVA departments and coordinate specific dates in the fall that everyone will wear their shirts together as a reminder of our shared responsibility to look out for one another.
Student Pledge Day
Every fall, student organizations work together to coordinate the annual "Pledge Day," a day when students have the opportunity to sign the Pledge to be active bystanders and show their support by wearing a #HOOSGotYourBack T-shirt and practicing the skills they learn in their Green Dot trainings. Typically, several hundred students sign the pledge each year.
Throughout the year, we deliver three different versions of our #HOOSGotYourBack coasters to local merchants for use in their establishments. The coasters feature different ways that students can safely intervene as bystanders in a variety of different situations. The examples on the coasters is a reflection of the content that students learn in their Green Dot trainings.